From wellness without the bullshit and luxury with a wild side to creative escapes and the enduring obsession with saunas, here’s how we plan to look after ourselves next year
We're bored of expensive supplements, rigid retreat schedules, and the pressure to optimise everything. In 2027, wellness for us is about fresh air, adventure, good food, and a healthy dose of indulgence.
Think wild swimming, learning new skills, and getting active with the whole family. Saunas and cold plunges are still going strong, but the focus is shifting towards experiences that make us feel good. Here's our pick of six wellness trends we’re noticing across our clients ahead of 2027:
1. Wellness without the bullshit
For the athletes, the artists, the yogis, the woo-woo warriors and everyone in between. Wellness doesn't have to mean the same thing to everyone. Forget glucose monitors and biological-age tracking. Wellness is whatever makes you feel good, from trying something new to simply doing nothing. No strict schedules, no pressure to improve yourself and certainly no guilt about a glass of rosé.
Where to try it: Peligoni’s PACE, Zakynthos
Peligoni's PACE weeks have been championing this refreshingly relaxed approach to wellness for years. Bringing together over 30 athletes, creatives and practitioners in a single week, the enormous programme offers something for everyone, whatever their interests or fitness levels.
The 2027 line-up is yet to be announced, but 2026 saw guests cycling through the Greek hills with six-time Olympic gold medallist Sir Chris Hoy, mastering front crawl with Olympic swimmer Dan Wallace and tackling HYROX-style workouts. Prefer tarot readings, sound baths, yoga or learning to stitch with The Fabled Thread? That's on the menu too. Not to mention boxing, triathlons, tennis, breathwork, creative writing and talks on everything from hormones to supplements.
And when you've had enough? There's the Ionian Sea, beautiful villas, long lunches, sunset feasts and absolutely no obligation to do anything at all.
PACE returns in 2027 for three weeks: 24–28 May, 4–8 October, and 11–15 October | From £600pp, accommodation extra | www.peligoni.com
2. Luxury with a wild side
Luxury travel in 2027 is becoming less about being waited on hand and foot and more about getting out and experiencing the world around us.
Where to try it: Inverlonan, Scotland
Opening in November 2026 on the shores of Loch Nell near Oban, this nine-bedroom landscape hotel combines outdoor adventure with understated luxury. Cook your own lunch on the shores of Loch Nell by day, then enjoy an eight-course dinner by night.
At Inverlonan, guests are encouraged to make the most of the land rather than spend all their time inside the hotel. Kayak, paddleboard, explore by e-bike or pick up one of Inverlonan’s BBQ kits to cook lunch over an open fire before sitting down to an eight-course tasting menu from former River Café chef Tim Westcott, which celebrates produce from the farm, hills and west coast waters.
From £360 per night, including breakfast | www.inverlonan.com
3. Saunas & wild swimming: the obsession continues
We've plunged, steamed, sweated, and swum our way through 2026, but Britain's love affair with outdoor baths and saunas shows no signs of cooling off. With beautiful new cabins, wild swimming ponds and woodland saunas opening across the country, these stays are worth a look.
Where to try it:
Boys Hall, Kent: Six new cabins around a wild swimming pond, with a sauna, plunge pool and treatment room in its restored walled garden. Cabins from £320 per night, room only.
The Tawny, Staffordshire: A 70 acres of rewilded estate with a new sauna and steam room joining its heated outdoor pool, private spa baths and thatched treatment room - and more additions planned for 2027. B&B stays from £290 per night.
Frith Cabin, Scotland on Kip Hideaways: This beautiful new cedar cabin by Loch Sunart on Scotland’s wild Ardnamurchan Peninsula perfect for wild swimming, kayaking and dolphin spotting, followed by a wood-fired sauna. Sleeps 6, from £300 per night.
For even more places to take the plunge, see our guide to the best UK stays for wild swimming & saunas
4. On your bike
With the Tour de France hosting historic Grands Départs across Great Britain in July 2027, cycling holidays are set for a moment in the spotlight, and ours is shining on the Lake District.
Where to try it:
Rothay Manor, Lake District: On 3 July, the world's greatest cyclists will race through the Lake District as the Tour de France makes its way from Keswick to Liverpool. Rothay Manor in Ambleside makes an ideal base for cycling enthusiasts, the hotel can arrange e-bike safaris with bikes delivered directly to the hotel door, complete with scenic routes and panniers for picnic supplies. From £280 per night, including breakfast.
Molly's Wagon, Brecon Beacons, Kip Hideaways: With the Tour racing through nearby Brecon Beacons on 4 July, stay at Kip Hideaways' Molly's Wagon a wonderfully quirky 1950s showman's wagon set on a historic estate, with bike storage, local bike hire, and glorious cycling country. Sleeps 2, From £110 per night.
5. The Curious Traveller
More and more people are looking for experiences that feed their curiosity, whether that's discovering the secrets of rewilding, learning to forage or trying their hand at a new creative pursuit. 2027 is about getting stuck in, learning something new and coming away with a fresh perspective.
Where to try it:
Knepp, West Sussex: as one of the UK’s pioneering rewilding estates, guests can head out on a wildlife safari in search of free-roaming animals, or delve deeper into the natural world at author suppers, where leading nature writers and scientists share their knowledge and insights.
Number One Bruton, Somerset: Arguably Somerset’s coolest art-filled hotel with original photography by David Bailey and Don McCullin and a hand painted staircase by Kaffe Fassett - the hotel is launching a new programme of hands-on workshops in 2027, including mosaic-making hosted by Candace Bahouth.
Wildscapes, Norfolk on Kip Hideaways: Stay in a secluded cabin within the 2,000-acre Wendling Beck rewilding project and join ecology and foraging walks or learn to prepare wild game from feather or fur to oven ready.
6. Wellness for all ages
Wellness isn't just for adults. In 2027, family fitness, outdoor adventures and learning new skills together are bringing everyone into the mix. From junior gyms to swimming with Olympians, the whole family is getting involved.
Where to try it:
OurHouse Clubs, London: Three new locations are planned for 2027 in East Sheen, Chiswick and Clapham, with more activities for older children, including supervised junior gym sessions and fitness classes alongside parents. Memberships from £150 per adult and £75 per child.
Peligoni, Zakynthos: Its Learn from a Pro programme lets children aged six and over learn from elite athletes and instructors, with past activities including swimming with Rebecca Adlington, dancing with Pineapple Studios and wakeboarding with Lee Debuse. Weekly memberships from £415 per adult and £275 per child. Accommodation from £1,040.
